Content Creation and Copywriting
Editorial content for brand websites
Copywriting (web pages, app copy, media kit, etc.)
Social media content creation
Social media content strategy for start-ups in the fashion and travel industries
Transcreation (cross-market copywriting)
In English and French
Experience writing in the fashion, beauty, lifestyle, and travel industries
Bastide is a French beauty and lifestyle brand based in NYC.
Tasks included: copywriting for a 36-page brochure, including creating stories for their fragrances and candles. All copy was written in English first and and in French
At Chandelier Creative, I worked on HerRoom/HisRoom, the largest lingerie retailer in the US.
Tasks included: social media content creation, editorial calendar, definition of the tone of voice, topic research, image research.
Countr is a shopping app for the social age.
Tasks included: tagline creation, website, on-app, and email copywriting, newsletter and blog concepting, blog post writing.
Accorhotels north america
At Chandelier Creative, I worked on AccorHotels North America, a large hotel chain.
Tasks included: writing of destination guides, social media content creation in English and French, editorial calendar, definition of the tone of voice, topic research, image research.
Bringing the perfect mix of French and American culture, lifestyle brand Atelier Doré was looking for a bilingual copywriter to work on its line of merchandise.
Tasks included: tagline copywriting mixing French and English.
DOU.K Studio is a custom-made shirting company based in NYC and Paris.
Tasks included: copywriting for media kit.
Fils Unique is a high-end cufflinks company based in NYC.
Tasks included: social media planning, social media content creation, blog post writing.
The German airlines hired me to write SEO-optimized travel destination guides.
Tasks included: copywriting based on tone of voice and brand guidelines, destination research, seamless inclusion of keywords in copy. In French.
As Away Travel prepares to launch their collection of luggage in several international markets, they hired me to adapt their copy into French.
Tasks included: transcreation (cross-market copywriting) and translation from English to French.