Beauty Samples

I wrote extensively about beauty for teen girls in my books with Fleurus Éditions, available in French and a few other European languages. 

Below are e-commerce copy samples for Sephora.com based on client brief.

 
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fleurus Éditions

I wrote twelve nonfiction guides for teen girls covering fashion, beauty, wellness, relationships and more. That included a very popular series of personality quizz books. 

Examples of quizzes to come.

 

 
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Original Foundation Broad Spectrum SPF 15

What it does: 

Five ingredients are all we need to make a weightless, non-drying foundation that delivers the kind of flawless coverage you love. Keep your glow going all day long with the creamy, mineral formula of our award-winning Original Foundation Broad Spectrum SPF 15. It received the Skin Cancer Seal of Recommendation so you can enjoy naturally luminous skin everywhere you go.

What else you need to know:

Your new radiant look comes free of binders, fillers, silicone, and synthetic chemicals. We use only high-quality ingredients to create makeup so pure you can sleep in it™.

 
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Matte Foundation Broad Spectrum SPF 15

What it does: 

Our award-winning foundation takes you from the morning after the night before to a radiant look with just five ingredients. The Matte Foundation Broad Spectrum SPF 15 is so pure you can sleep in it, but not before you’ve enjoyed its creamy, weightless texture, buildable coverage, and naturally matte finish. It received the Skin Cancer Seal of Recommendation for safe and effective broad-spectrum sun protection, which makes it the perfect year-round solution to achieve flawless skin.

What else you need to know: 

We never want you to worry about what you put on your face, so we make our products with only the highest-quality ingredients. Our foundation is free of binders, fillers, silicone, and synthetic chemicals, with a lightweight formula that looks as good as it feels. 

 
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GEN NUDE™ Collection

What it does: 

We developed 60 shades and four finishes so we could all get in on the nude trend. Love a barely-there lip? Looking for a natural “your lips but better” look? Want to boost your usual day makeup? Our GEN NUDE™ collection has a dream color for every skin tone. Mix and match between our Radiant Lipstick, Matte Liquid Lipcolor, Buttercream Lipgloss or Under Over™ Lip Liner for a nude that is truly yours.

What else you need to know:

The GEN NUDE™ collection was designed to prove that anyone can pull off that nude lip look. No more chalky results that wash you out! Whether you like a glossy or matte finish, a sheer or full coverage, GEN NUDE™ is our answer to days when a bold lip is too much, but you still want to look your best natural self. 

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GEN NUDE™ Matte Liquid LipcoloR

Option 1

What it does: 

Bare lips, meet your perfect match in the GEN NUDE™ Matte Liquid Lipcolor. Available in a wide range of nude shades to suit every skin tone, this lip color is your ticket to that highly desirable “your lips but better” look. Packed with moisturizing agents, its lightweight and non-tacky formula has an oh-so-creamy feel and glides on silky smooth for a matte finish. Achieve full coverage in just one sweep and wait 10 minutes before eating or drinking for long-lasting results. 

Option 2

What it does: 

Yes, your lips really did wake up like this. Meet the new generation of nudes, designed with a lightweight no-tack texture and enough shades to match every skin tone. The GEN NUDE™ Matte Liquid Lipcolor feels like velvet with a cream-to-matte finish that is non-drying, thanks to moisturizing ingredients. Full coverage is delivered in one sweep, courtesy of a flexible paddle applicator. Allow 10 minutes for your new favorite color to set before eating or drinking for a long-lasting effect. 

What else you need to know:

With 60 shades and four finishes, we’ve created endless ways to go nude with our new GEN NUDE™ collection. You’ll always find The One, whether you’re after that no makeup look or just want to add a little oomph to your everyday style. Think of GEN NUDE™ as the perfect playground to experiment with your most beautiful, natural you.